Experiencing the Star!

When you get an invite from the most recognized brands in the automotive world, you can't help but feel over the moon with joy! That is exactly what happened when I received my invitation to attend the StarDrive Experience by my dream brand, Mercedes-Benz.

StarDrive Experience-II (Source: Google)

Introduced last year by Mercedes-Benz, the StarDrive Experience is a brilliant initiative by the brand to touch base with their customers and give them a look and feel of their best products. Customers also get a chance to experience all that's new with the brand and this goes a long way in building loyalty towards the products.

SLS AMG in Ahmedabad (Source: Google)

But it's not just about customers out here. The StarDrive Experience is also a great platform for fans to experience the technological prowess and capabilities of the cars. Last year, the magic of the star touched the lives of 1300 fans in over 5 cities. Buoyed by the response, the brand has taken the StarDrive Experience-II this year to new heights.

SL63 in action (Source: Google)

Going beyond the A-towns and Metros, the StarDrive Experience-II rolled into cities like Ahmedabad, Pune and Ludhiana, along with 7 other cities. This shows the growing reach of the brand and the special place that it holds in the hearts and minds of the fans. Perhaps, this is the reason why, sales at Mercedes-Benz India have been growing consistently.